This famous quote, is as accurate today as it was thousands of years ago. This statement is as applicable to business as it is to warfare. As a business, you probably know yourself and the industry very well. (or at least you should - your strengths and your weaknesses) You should have very good situational awareness and understanding of the terrain and climate of the area in which you seek to conduct business (or do battle so to speak). Understanding your enemy, or competitor, is the key to making fully informed decisions that will have the maximum effectiveness for your business. When conducting intelligence, it is important to maintain your eyes on the key internal indicators that make your business effective and profitable. However, a multi-disciplined intelligence initiative can help to clear the uncertainty that exists in the business area, and provide a solid foundation for near term and strategic plans. Business is like warfare, filled with uncertainty, with a fluid and very dynamic battlefield, that is constantly changing. Maintaining situational awareness of all the factors that can create risk or opportunity, is the key to seizing the initiative and exploiting opportunity while minimizing risk.